For my honours project, I decided to research the factors deterring young Brits from engaging in non-English language horror films, and if a graphic design campaign could encourage higher engagement through the incorporation of design principles and horror tropes.

“RAW” is a French 2016 coming-of-age body horror film that features Justine, a vegetarian at veterinary school who is forced to consume raw meat, this sparks an urge within Justine and sends her life into a spiral. For this campaign, I created many different materials such as a series of film posters, Tiktok teasers, Instagram posts, and a Netflix banner.